Touchy subject, eh? We listen to the buzz from Infusionsoft (and future Infusionsoft) users and a popular question asked is regarding Infusionsoft’s email deliverability. Infusionsoft has staff dedicated to being on top of email deliverability issues that are common in the email marketing industry.

“Delivered to  … the Junk/Spam Folder!”

Email recipients often have two lines of spam defense protecting them from spam. First of which is the ISP spam filter. Most users have little or no control whether or not their ISP rejects email messages from you or your business. Second email filter often overlooked is the content or personal spam filter. This filter the recipient has explicit control over and usually adapts to the preferences of the recipient.

If you find your messages are delivered to the “Junk” or “Spam” folder on an unusual basis, it’s time to change the types of emails you send. That is, make them shorter, consider crafting a different subject line and reduce any strong “catchy” words like buy now, click here, fr.e.e, opt out, etc. These filters are smart and do their best to protect people from suspicious content that seem to calculate to “spamminess.”

Out the gate, Infusionsoft’s email leaves our service with a -4.0 SpamAssassin score (lower score, the better) because Infusionsoft has a good email reputation, no tolerance for spammers and has a good email infrastructure.

” [...] has better deliverability than Infusionsoft”

Infusionsoft has invested hundreds of thousands of dollars into its email marketing application so it is smart to handle all ISPs, their rejection codes and ensure email messages are actually delivered to their recipients.

With that said, email marketers often watch their deliverability, bounces and open-rates like a hawk. When they see any variance that indicates deliverability may be an issue for them, they seek alternative email marketing services to increase their email deliverability.

Infusionsoft regularly yields 96 to 98 percent deliverability average across all users. This is because Infusionsoft dedicates resources to manage their ISP relations, system stability and squashes abuse from risky users. No email marketing service can guarantee 100% deliverability; it’s a moving target and is dependent on email marketing sending practices.Infusionsoft takes pride in their honest disclosure of their email marketing performance and they frequently publish their raw numbers on Twitter. When following Infusionsoft, look for messages featuring the millions of messages sent with 95%+ deliverability.

In fact, when email messages leave the Infusionsoft servers, they have been scored with a “-4″ SpamAssassin score. Infusionsoft’s email servers are configured in such a way that indicates messages are sent from a trusted, reputable source and ISPs accept those messages.

I hope this gives a little more clarity into some of the buzz about Infusionsoft’s email deliverability. Infusionsoft is a great company that thoughtfully considers its users and works diligently to make sure your email messages are delivered. The next time you think about switching to a different email marketing provider, consider the over-the-top promises made and look at the facts. Most email deliverability issues are caused by the sender and once that’s fixed, deliverability should naturally increase.

email deliverability, email marketing, infusionsoft, Infusionsoft Feedback, response, small business email marketing

After reviewing and addressing several claims that Infusionsoft is a scam, I must beg the question — what is the scam? In this entry, I’ll uncover some of the fear, uncertainty and doubt some naysayers have to say about Infusionsoft.

Before I get into it, I want to clearly preface the tone and sentiment in this piece: Perception is huge in the eyes of prospective and new users; there’s usually very little any company can do to change that. We aim to provide excellent features, awesome service and fair policies that resonate with all users and entrepreneurs. It’s understandable some people may not necessarily agree with them. We respect those comments and would like to offer a counterpoint to the allegations ‘Infusionsoft is a scam’ statement that a few unhappy users have stated.

To get started, let’s think about what exactly “is” Infusionsoft:

Infusionsoft is an online, web-based software application that provides email marketing, CRM and e-commerce features. Infusionsoft charges a simple monthly fee for their services and provides optional consulting services for users who wish to not set the software up on their own. The software is relatively vast, powerful and sometimes even a bit intimidating with all its features under the hood. Whether you like it or not — everyone seems to nod their head to the fact that Infusionsoft is powerful.

The definition of “scam” is:

“a confidence game or other fraudulent scheme, esp. for making a quick profit; swindle.”
(source)

With that in mind, let’s talk about it.

Infusionsoft does a good job of plainly disclosing and explaining the features on the website. No fluff or marketing hype – it is what it is. Infusionsoft also has a considerably easy-to-read Acceptable Use Policy and a very friendly Billing Policy. These policies are made available for new users before they purchase service and like any other legal contract, you are expected to read it and ask questions. Infusionsoft’s site focuses users are reviewing, evaluating and confirming their interest in Infusionsoft before they sign up. They do this with both a product overview (an intro, so to speak) and a longer-form demo.

Infusionsoft also has unlimited technical support, frequently-updated online support and training videos, social media accessibility and an impressive A+ rating with the Better Business Bureau (BBB) of Arizona.

There must be a scam somewhere in this …

Infusionsoft also provides a no-BS 15-day free trial for people who want to get into the software without risk. Infusionsoft does not charge subscription fees automatically until you authorize them to. If you don’t want to use it, don’t use it. However, in those two weeks, you should be able to form an adequate opinion and review Infusionsoft against your business’ needs.

From the comments that I’ve reviewed, reached out to and addressed their concerns with, the issue in 99% of the time came down to enlarged expectations they had in the service or the degree of hand-holding Infusionsoft would do. It’s not that Infusionsoft necessarily omitted this information; instead, those upset users made assumptions and didn’t ask questions. We’ve since captured this feedback and make an even higher effort to reinforce the expectations of what people get with Infusionsoft. Again, this doesn’t point to the so-called “scam” in the service, company or product.

So what else can it be?

Guilt. Look, we’ve all done it … whether it’s a car, a TV or pricey gadget … we’ve all had to answer to our bank accounts (or spouses).

It’s much easier to pass the blame, feel entitled to a refund and get emotionally caught up because of a few others on the web mentioned it was a scam, too. You see, that in itself is successful viral marketing because people who are unsure of their recent investment often seek reviews/complaints about a given service or product. This is where it breaks down — instead of taking the uncertainty and applying their energy into making Infusionsoft work for them — they decide to do a few Google searches and spew more anonymous vitriol for others.

So how you do you not be ‘scammed’ in this regard?

You take action. You invest the time necessary to position your business for growth. Ask questions. Apply yourself and follow the guidance from the staff at Infusionsoft. They’ve helped thousands of small businesses like yours and are equipped to give you the right information at the right time so you can grow. That’s really it. No other science or rhyme to it.

Infusionsoft has shifted their business model to open up their software to more people. Along with the changes in the business model, Infusionsoft has improved their customer service operations. The way it works is every new user is assigned an account manager who guides them through the success path in using the software. In addition, they are the point of contact for any account questions or concerns and are happy to help pick you up if you fall. Not only that, technical support is there to be able to address technical questions about Infusionsoft and be your advocate in your usage of Infusionsoft. These changes amount to a great experience for Infusionsoft users — no scam here, either.

In conclusion, Infusionsoft is a reputable, caring and helpful software company that focuses on the needs of small businesses. Look at this way, there are a lot of views and opinions on the web — are you willing to let your business’ success or failure depend on the backs of another persons’ lack of initiative? I think not.

Hold us to it! If you wish to share YOUR story about Infusionsoft, shoot an email success@infusionsoft.com and we’ll share it here.

complaint, entrepreneur, infusionsoft, infusionsoft feedback, response, rip off, scam, Update

We’d like to let you know that recently Infusionsoft surpassed 16,000 active users! Sure, there are a few blemishes in the company’s past, but they are focused on the success of all their small business users. For only of the few CRM providers that operates without contracts, more than 16,000 users can’t be wrong about their choice in email marketing + CRM + e-commerce software.

What sets Infusionsoft apart from other solutions on the market is the streamlined features of a powerful CRM engine, coupled with a new-age Email Marketing 2.0 system and that power is even more interesting with e-commerce capabilities. No other solution provides as much power and features of Infusionsoft for a flat-rate $199, $299 or $499 monthly price.

We thank you, all our users, who have made this possible. We’re still continually innovating and developing great features that all users get to take advantage of at no additional charge.

email marketing, infusionsoft, small business

I have just cracked the surface of Infusionsoft and already I can see the tremendous potential it has to double my sales. Infusionsoft rocks!

–Todd Staples
Stealth Auto

crm, customer service, infusionsoft, Todd Staples, Value

I am very impressed with Infusionsoft and as a leading marketing expert I have no hesitation in recommending it to business people who are serious about growing their business.

–Steve Mills
MAX Marketing Ltd.

business growth, crm, eCommerce, infusionsoft, marketing, marketing software, Recommendation, small business, Steve Mills

Infusionsoft is a fantastic resource for our business. I don’t know what we did in the days B.I. (Before Infusionsoft)

–Graham Constantine
Whole Being

crm, email marketing, entrepreneur, Graham Constantine, infusionsoft, infusionsoft test, small business, UK

As of end of September, I’m 24% above my total year end sales for 08. And I’m looking to have another record month in November if/when I close on some opportunities.

I started Infusionsoft end of July, really about Mid August after I got back from vacation. Being able to take a half dozen accounts, some home-grown apps, and merge it all into one interface has been a huge time saver and a lot cheaper than paying my employee’s to do this administrative type work!!

I thought the advertising you all did promoting “double your business in 12 months” was BS – I’ve done it in less than 6.

Thanks!

–Colin Receveur
SmartBox

Colin Receveur, crm, double your sales, entrepreneur, infusionsoft, Internet Marketing, small business

Infusionsoft is a breath of fresh air compared to the many other similar systems out there in the market place.

Only I have not found any other system that can manage a business and it’s contacts (the lifeblood of any business) with true automation. Most CRM systems I have used and seen from working with many business owners require a manual hands on approach (meaning expensive staff overheads) to operate.

My clients didn’t even know just how much effort their systems required before they got infused with Infusionsoft and have experienced the profit pulling power of automation with intelligence.

I personally would not be able to operate my business without employing at least 2 more staff members if it were not for Infusionsoft CRM.

Thanks Team.

–Barry Liddle
Listing Innovations

Barry Liddle, crm, efficiency, entrepreneur, infusionsoft, marketing automation, small business

I cannot tell you how much Infusionsoft has meant to my business, really to my life. I basically use the CRM program as the backbone of my business of the last 9 years, and quite a bit at home, as well. As a matter of fact, I have just accepted a buyout from a big bank, one who has its own CRM and I’M STILL STAYING ON INFUSIONSOFT’S PRODUCT as I don’t see how I can run my life without it. Infusionsoft’s CRM has really allowed me to organize and position myself to move onward and upward in an industry where most companies are falling apart at the seams!

–Chris Tabscott, CEO
Titan Home Loans

Chris Tabscott, crm, Financial, infusionsoft, small business

MarketingHackz shares their support for Infusionsoft — awfully positive if you ask us.

Now to the big boys.  I love InfusionSoft.  They’re by far my favorite of the email list services.  It has been built from the ground up for serious businesses only.  Up until a short time ago, you had to pay a setup fee to even get an account with them – I think it was $5,000.  Now, there’s no setup.  It’s just the monthly fee.

Infusionsoft has a couple different packages.  Their primary package is email marketing plus CRM integration so you can combine all your customer relationship activites with bulletproof email marketing.

Their next major tier is emai marketing + CRM + shopping carts + merchant gateways.  I’ve used this system for clients and am rolling it out for my own stuff now.

They basically offer all the great things like autoresponders, great deliverability rates, broadcasts, nice templates and all that stuff – but they tie it to CRM software which lets you really get an awesome idea of who your customer really is.  It isn’t just an email address and a name.

Plus their shopping carts rock and can be customized beyond belief.

If you’re serious about building lists and doing good business online – check out Infusionsoft’s free demo.  They’re my choice for high end businesses and projects.

Read all about it at Email List Services – How To Choose The Right Provider.

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