Touchy subject, eh? We listen to the buzz from Infusionsoft (and future Infusionsoft) users and a popular question asked is regarding Infusionsoft’s email deliverability. Infusionsoft has staff dedicated to being on top of email deliverability issues that are common in the email marketing industry.

“Delivered to  … the Junk/Spam Folder!”

Email recipients often have two lines of spam defense protecting them from spam. First of which is the ISP spam filter. Most users have little or no control whether or not their ISP rejects email messages from you or your business. Second email filter often overlooked is the content or personal spam filter. This filter the recipient has explicit control over and usually adapts to the preferences of the recipient.

If you find your messages are delivered to the “Junk” or “Spam” folder on an unusual basis, it’s time to change the types of emails you send. That is, make them shorter, consider crafting a different subject line and reduce any strong “catchy” words like buy now, click here, fr.e.e, opt out, etc. These filters are smart and do their best to protect people from suspicious content that seem to calculate to “spamminess.”

Out the gate, Infusionsoft’s email leaves our service with a -4.0 SpamAssassin score (lower score, the better) because Infusionsoft has a good email reputation, no tolerance for spammers and has a good email infrastructure.

” [...] has better deliverability than Infusionsoft”

Infusionsoft has invested hundreds of thousands of dollars into its email marketing application so it is smart to handle all ISPs, their rejection codes and ensure email messages are actually delivered to their recipients.

With that said, email marketers often watch their deliverability, bounces and open-rates like a hawk. When they see any variance that indicates deliverability may be an issue for them, they seek alternative email marketing services to increase their email deliverability.

Infusionsoft regularly yields 96 to 98 percent deliverability average across all users. This is because Infusionsoft dedicates resources to manage their ISP relations, system stability and squashes abuse from risky users. No email marketing service can guarantee 100% deliverability; it’s a moving target and is dependent on email marketing sending practices.Infusionsoft takes pride in their honest disclosure of their email marketing performance and they frequently publish their raw numbers on Twitter. When following Infusionsoft, look for messages featuring the millions of messages sent with 95%+ deliverability.

In fact, when email messages leave the Infusionsoft servers, they have been scored with a “-4″ SpamAssassin score. Infusionsoft’s email servers are configured in such a way that indicates messages are sent from a trusted, reputable source and ISPs accept those messages.

I hope this gives a little more clarity into some of the buzz about Infusionsoft’s email deliverability. Infusionsoft is a great company that thoughtfully considers its users and works diligently to make sure your email messages are delivered. The next time you think about switching to a different email marketing provider, consider the over-the-top promises made and look at the facts. Most email deliverability issues are caused by the sender and once that’s fixed, deliverability should naturally increase.

email deliverability, email marketing, infusionsoft, Infusionsoft Feedback, response, small business email marketing

In a short message posted on Twitter, there’s a lot to tell here.

@jaredkimball Thanks 4 all ur help w/ @infusionsoft …U R the BOMB…Sorry to see you go..keep me posted with Tweet updates…Happy Flying!

– MirnaBard

In this short message there’s a lot to share. Jared Kimball was a member of our team for a few years until recently. Jared was a former pilot for a commercial airline company and he temporary hung up his wings and decided to help small businesses. His leadership in flying airlines have paid well with his guidance and steller customer support for Infusionsoft users.

It would not be uncommon to hear of his customer service or raving fan stories from other customers. Mirna Bard is one such example from Twitter. She was being helped and coached from Jared until his final departure from Infusionsoft.

Jared – like many other people – must balance their life’s passion with their life’s work. Jared is one such example. He did an excellent job with many customers at Infusionsoft. He was called back into service and will by helping entrepreneurs at 30,000 feet. Flying more than anything is his passion and Infusionsoft helped support him in between his passion. That’s pretty cool!

I personally celebrated with Jared on his last day and he will miss providing the individual attention to so many small businesses. Jared’s departure may be temporary – we don’t know, but we know that if he ever wants to run his business on auto-pilot, he knows who can do it for him.

That was all. In Mirna’s Tweet, there was a deeper story and this was it.

customer service, employees, Infusionsoft Feedback, twitter