Touchy subject, eh? We listen to the buzz from Infusionsoft (and future Infusionsoft) users and a popular question asked is regarding Infusionsoft’s email deliverability. Infusionsoft has staff dedicated to being on top of email deliverability issues that are common in the email marketing industry.

“Delivered to  … the Junk/Spam Folder!”

Email recipients often have two lines of spam defense protecting them from spam. First of which is the ISP spam filter. Most users have little or no control whether or not their ISP rejects email messages from you or your business. Second email filter often overlooked is the content or personal spam filter. This filter the recipient has explicit control over and usually adapts to the preferences of the recipient.

If you find your messages are delivered to the “Junk” or “Spam” folder on an unusual basis, it’s time to change the types of emails you send. That is, make them shorter, consider crafting a different subject line and reduce any strong “catchy” words like buy now, click here, fr.e.e, opt out, etc. These filters are smart and do their best to protect people from suspicious content that seem to calculate to “spamminess.”

Out the gate, Infusionsoft’s email leaves our service with a -4.0 SpamAssassin score (lower score, the better) because Infusionsoft has a good email reputation, no tolerance for spammers and has a good email infrastructure.

” [...] has better deliverability than Infusionsoft”

Infusionsoft has invested hundreds of thousands of dollars into its email marketing application so it is smart to handle all ISPs, their rejection codes and ensure email messages are actually delivered to their recipients.

With that said, email marketers often watch their deliverability, bounces and open-rates like a hawk. When they see any variance that indicates deliverability may be an issue for them, they seek alternative email marketing services to increase their email deliverability.

Infusionsoft regularly yields 96 to 98 percent deliverability average across all users. This is because Infusionsoft dedicates resources to manage their ISP relations, system stability and squashes abuse from risky users. No email marketing service can guarantee 100% deliverability; it’s a moving target and is dependent on email marketing sending practices.Infusionsoft takes pride in their honest disclosure of their email marketing performance and they frequently publish their raw numbers on Twitter. When following Infusionsoft, look for messages featuring the millions of messages sent with 95%+ deliverability.

In fact, when email messages leave the Infusionsoft servers, they have been scored with a “-4″ SpamAssassin score. Infusionsoft’s email servers are configured in such a way that indicates messages are sent from a trusted, reputable source and ISPs accept those messages.

I hope this gives a little more clarity into some of the buzz about Infusionsoft’s email deliverability. Infusionsoft is a great company that thoughtfully considers its users and works diligently to make sure your email messages are delivered. The next time you think about switching to a different email marketing provider, consider the over-the-top promises made and look at the facts. Most email deliverability issues are caused by the sender and once that’s fixed, deliverability should naturally increase.

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We’d like to let you know that recently Infusionsoft surpassed 16,000 active users! Sure, there are a few blemishes in the company’s past, but they are focused on the success of all their small business users. For only of the few CRM providers that operates without contracts, more than 16,000 users can’t be wrong about their choice in email marketing + CRM + e-commerce software.

What sets Infusionsoft apart from other solutions on the market is the streamlined features of a powerful CRM engine, coupled with a new-age Email Marketing 2.0 system and that power is even more interesting with e-commerce capabilities. No other solution provides as much power and features of Infusionsoft for a flat-rate $199, $299 or $499 monthly price.

We thank you, all our users, who have made this possible. We’re still continually innovating and developing great features that all users get to take advantage of at no additional charge.

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Infusionsoft is a fantastic resource for our business. I don’t know what we did in the days B.I. (Before Infusionsoft)

–Graham Constantine
Whole Being

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MarketingHackz shares their support for Infusionsoft — awfully positive if you ask us.

Now to the big boys.  I love InfusionSoft.  They’re by far my favorite of the email list services.  It has been built from the ground up for serious businesses only.  Up until a short time ago, you had to pay a setup fee to even get an account with them – I think it was $5,000.  Now, there’s no setup.  It’s just the monthly fee.

Infusionsoft has a couple different packages.  Their primary package is email marketing plus CRM integration so you can combine all your customer relationship activites with bulletproof email marketing.

Their next major tier is emai marketing + CRM + shopping carts + merchant gateways.  I’ve used this system for clients and am rolling it out for my own stuff now.

They basically offer all the great things like autoresponders, great deliverability rates, broadcasts, nice templates and all that stuff – but they tie it to CRM software which lets you really get an awesome idea of who your customer really is.  It isn’t just an email address and a name.

Plus their shopping carts rock and can be customized beyond belief.

If you’re serious about building lists and doing good business online – check out Infusionsoft’s free demo.  They’re my choice for high end businesses and projects.

Read all about it at Email List Services – How To Choose The Right Provider.

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David Raab published an updated review on Infusionsoft, which includes his recent conversations with Scott Martineau, the company’s founder. He covers topics including the market that Infusionsoft is aiming for and the unique solution that Infusionsoft affords for entrepreneurs and small businesses.

Here are a few excerpts from his blog entry:

It showed that Infusionsoft has mastered the art of a clear, simple value proposition: “Fix Your Follow-up, Double Your Sales. Guaranteed.” Um, any questions? That particular headline is inside their site, but the one on the main page (“One ‘Killer App’ to Grow Your Business Fast”) makes a similar promise about growth.

[...]

Small businesses need marketing support. Infusionsoft’s original solution was personal set-up assistance funded by a $2,500 to $5,000 implementation fee. But of course the fee itself was a barrier to sales. Infusionsoft has therefore invested heavily in making its system even easier to use and in providing extensive self-help features such as video tutorials. With those in place, it last month stopped charging the set-up fees.

[...]

Many small businesses will pay for help when the value is clear. For them, Infusionsoft has developed an array of small-ticket service options, such as a $299 “data transition service” to import existing customer lists. This lets business owners purchase exactly what they feel they need.

David Raab is an independent, objective and meticulous CRM and business application analyst who blogs at Customer Experience Matrix.

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Customers must be happy if they recommend their software and would be interested in more services from the small business marketing software company, Infusionsoft. In a survey performed by Infusionsoft, 900 respondents stated that they recommend their software to others and would interested in additional services if they were presented to them. Infusionsoft users also shared the strong points of their software:

• Quickly segment marketing lists;
• Manage and run multi-faceted campaigns
• Organize and automate sales and
• “Manage the chaos of running a small business.”

Infusionsoft’s impressive track record of delivering value to customers and upholding their commitment to customer satisfaction doesn’t end there. They recently reduced prices of their software to make their email marketing solution much more affordable, lower risk and easier to use for entrepreneurs. In addition, they backed up their solution with a very simple Double Your Sales Guarantee — assuring to new customers their software and small business marketing strategies work.

[Source: Survey Shows 95% of Infusionsoft Customers Recommend Its Automatic Follow-Up Solution]

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Infusionsoft helped MFG to automate contact with our clients, have a system in place that handles credit card processing, email marketing, order tracking and communication all in one.

–Elizabeth Carter
Mentor Financial Group

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WE COULDN’T DO THIS WITHOUT INFUSIONSOFT! Since NOT ONE of our clients lost a dime in the market last year, we have become VERY popular! Infusionsoft made it possible to streamline our communications and DOUBLE OUR SALES to our COACHING PROGRAM for Life Insurance Agents who want to be as successful as we are!

–Pamela Provo
ProAcquity Insurance Agency, Inc.

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