After reviewing and addressing several claims that Infusionsoft is a scam, I must beg the question — what is the scam? In this entry, I’ll uncover some of the fear, uncertainty and doubt some naysayers have to say about Infusionsoft.

Before I get into it, I want to clearly preface the tone and sentiment in this piece: Perception is huge in the eyes of prospective and new users; there’s usually very little any company can do to change that. We aim to provide excellent features, awesome service and fair policies that resonate with all users and entrepreneurs. It’s understandable some people may not necessarily agree with them. We respect those comments and would like to offer a counterpoint to the allegations ‘Infusionsoft is a scam’ statement that a few unhappy users have stated.

To get started, let’s think about what exactly “is” Infusionsoft:

Infusionsoft is an online, web-based software application that provides email marketing, CRM and e-commerce features. Infusionsoft charges a simple monthly fee for their services and provides optional consulting services for users who wish to not set the software up on their own. The software is relatively vast, powerful and sometimes even a bit intimidating with all its features under the hood. Whether you like it or not — everyone seems to nod their head to the fact that Infusionsoft is powerful.

The definition of “scam” is:

“a confidence game or other fraudulent scheme, esp. for making a quick profit; swindle.”
(source)

With that in mind, let’s talk about it.

Infusionsoft does a good job of plainly disclosing and explaining the features on the website. No fluff or marketing hype – it is what it is. Infusionsoft also has a considerably easy-to-read Acceptable Use Policy and a very friendly Billing Policy. These policies are made available for new users before they purchase service and like any other legal contract, you are expected to read it and ask questions. Infusionsoft’s site focuses users are reviewing, evaluating and confirming their interest in Infusionsoft before they sign up. They do this with both a product overview (an intro, so to speak) and a longer-form demo.

Infusionsoft also has unlimited technical support, frequently-updated online support and training videos, social media accessibility and an impressive A+ rating with the Better Business Bureau (BBB) of Arizona.

There must be a scam somewhere in this …

Infusionsoft also provides a no-BS 15-day free trial for people who want to get into the software without risk. Infusionsoft does not charge subscription fees automatically until you authorize them to. If you don’t want to use it, don’t use it. However, in those two weeks, you should be able to form an adequate opinion and review Infusionsoft against your business’ needs.

From the comments that I’ve reviewed, reached out to and addressed their concerns with, the issue in 99% of the time came down to enlarged expectations they had in the service or the degree of hand-holding Infusionsoft would do. It’s not that Infusionsoft necessarily omitted this information; instead, those upset users made assumptions and didn’t ask questions. We’ve since captured this feedback and make an even higher effort to reinforce the expectations of what people get with Infusionsoft. Again, this doesn’t point to the so-called “scam” in the service, company or product.

So what else can it be?

Guilt. Look, we’ve all done it … whether it’s a car, a TV or pricey gadget … we’ve all had to answer to our bank accounts (or spouses).

It’s much easier to pass the blame, feel entitled to a refund and get emotionally caught up because of a few others on the web mentioned it was a scam, too. You see, that in itself is successful viral marketing because people who are unsure of their recent investment often seek reviews/complaints about a given service or product. This is where it breaks down — instead of taking the uncertainty and applying their energy into making Infusionsoft work for them — they decide to do a few Google searches and spew more anonymous vitriol for others.

So how you do you not be ‘scammed’ in this regard?

You take action. You invest the time necessary to position your business for growth. Ask questions. Apply yourself and follow the guidance from the staff at Infusionsoft. They’ve helped thousands of small businesses like yours and are equipped to give you the right information at the right time so you can grow. That’s really it. No other science or rhyme to it.

Infusionsoft has shifted their business model to open up their software to more people. Along with the changes in the business model, Infusionsoft has improved their customer service operations. The way it works is every new user is assigned an account manager who guides them through the success path in using the software. In addition, they are the point of contact for any account questions or concerns and are happy to help pick you up if you fall. Not only that, technical support is there to be able to address technical questions about Infusionsoft and be your advocate in your usage of Infusionsoft. These changes amount to a great experience for Infusionsoft users — no scam here, either.

In conclusion, Infusionsoft is a reputable, caring and helpful software company that focuses on the needs of small businesses. Look at this way, there are a lot of views and opinions on the web — are you willing to let your business’ success or failure depend on the backs of another persons’ lack of initiative? I think not.

Hold us to it! If you wish to share YOUR story about Infusionsoft, shoot an email success@infusionsoft.com and we’ll share it here.

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