David Raab published an updated review on Infusionsoft, which includes his recent conversations with Scott Martineau, the company’s founder. He covers topics including the market that Infusionsoft is aiming for and the unique solution that Infusionsoft affords for entrepreneurs and small businesses.

Here are a few excerpts from his blog entry:

It showed that Infusionsoft has mastered the art of a clear, simple value proposition: “Fix Your Follow-up, Double Your Sales. Guaranteed.” Um, any questions? That particular headline is inside their site, but the one on the main page (“One ‘Killer App’ to Grow Your Business Fast”) makes a similar promise about growth.

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Small businesses need marketing support. Infusionsoft’s original solution was personal set-up assistance funded by a $2,500 to $5,000 implementation fee. But of course the fee itself was a barrier to sales. Infusionsoft has therefore invested heavily in making its system even easier to use and in providing extensive self-help features such as video tutorials. With those in place, it last month stopped charging the set-up fees.

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Many small businesses will pay for help when the value is clear. For them, Infusionsoft has developed an array of small-ticket service options, such as a $299 “data transition service” to import existing customer lists. This lets business owners purchase exactly what they feel they need.

David Raab is an independent, objective and meticulous CRM and business application analyst who blogs at Customer Experience Matrix.

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