An Infusionsoft user, Matt Bredel (‘TheWebReviewer’), gave Infusionsoft a shot and shared his fair and balanced review of Infusionsoft through his purchase, setup and implementation. He details how his experience was and discussed varying points of the process that Infusionsoft users go through when migrating their business into Infusionsoft. He also recorded a video about the software and the value it provides to small business owners.

I’ve dissected and shared additional perspective into Matt’s Infusionsoft review:

In middle 2008, I found myself pulling my hair out trying to manage a handful of websites and a whole lot of email lists. I was using 1AutomationWiz (1ShoppingCart) at the time to manage NetWebVideo (which included processing credit cards, managing affiliate marketing campaigns, and email marketing).

This is a common problem that Infusionsoft intends to solve — the headaches and sleeplessness over managing multiple systems. Matt discovered value right away from this big win for choosing Infusionsoft.

Right now, 1AutomationWiz does not offer much of an API interface (something that Infusionsoft does VERY WELL!…Custom applications and reports are pretty easy…with a little bit of technical know-how).

The Infusionsoft API is a secure method of accessing the contacts, orders, reports and other valuable data to the business and developing additional add-ons, customizations and tweaks that aren’t normally thought of when using Infusionsoft. The Infusionsoft’s API is based on the common XML-RPC standard and data is secured through SSL transport. As you can tell, this is an attractive asset that satisfies nearly any customer.

I did find InfusionSoft to be counter-intuitive at first.  But after playing around with tag assignments, template creations, round-robin assignment (and so much more), I saw “the light”.

We often call this occurrence the ‘Infusionsoft moment’ for a reason. It’s when all the pieces of the puzzle snap in and one sees the real value of Infusionsoft. The crm solution is very comprehensive and is unlike nearly any marketing software out there.  As Matt points out, this could have been very intimidating, but with an open mind and willingness to see how the application works, he found his Infusionsoft moment.

The bottom line from Matt himself:

• I spend MUCH less time on simple customer/list management (over 50%!)
• My email marketing campaigns are bringing in more money then ever.
• Customer complaints (usually due to incorrect billing) are down 50%.
• Implementation of more complicated marketing funnels are now possible (and easy).
• The scalability of using InfusionSoft seems rather endless.

Thank you, Matt, for sharing your feedback about our software. We strive to make it as valuable as possible for entrepreneurs. It makes us proud every time we hear about small businesses growing sustainably, reliably and seamlessly like Matt did.

To read the full review, read TheWebReviewer’s review on Infusionsoft. and see for yourself.

api, entrepreneur, implementation, infusionsoft review, setup, small business, software